Elevator Screen Advertising: What You Need to Know

Elevator screen advertising is a form of out-of-home advertising that involves displaying advertisements on screens or panels inside elevators. It is a unique and effective way to reach a captive audience that is receptive to messaging while in a confined space.

But what are elevator screen advertising and how does it work? What are the different models and benefits of elevator screen advertising? And how can you use it to promote your business or brand? In this blog post, we will answer these questions and more.

What are elevator screen advertising?

Elevator screen advertising is a type of digital signage that can be placed on the walls, doors, or ceilings of elevators in various settings, such as offices, hotels, malls, airports, or residential buildings. Elevator screens can display static images, videos, animations, or interactive content that can capture the attention of the passengers and deliver your message.

Elevator screen advertising can be used for various purposes, such as:

Providing information about your products or services
Entertaining or educating your audience
Creating brand awareness or recognition
Driving traffic to your website or store
Generating leads or sales

How does elevator screen advertising work?

Elevator screen advertising works by using digital technology to create and display content on the screens inside elevators. The content can be customized according to your goals, budget, and target audience. You can choose from different types of content formats, such as:

Static images: These are simple pictures that do not change over time. They can be used to showcase your logo, slogan, product features, or testimonials.
Videos: These are moving images that can convey more information and emotion than static images. They can be used to demonstrate your product benefits, tell a story, or share customer feedback.
Animations: These are dynamic images that change over time according to a sequence or a trigger. They can be used to create eye-catching effects, highlight key points, or invite action.
Interactive content: These are content that allow the viewers to interact with them using buttons, touchscreens, voice commands, or gestures. They can be used to collect data, provide feedback, offer incentives, or direct traffic.

The content on the elevator screens can also be synchronized with other digital channels, such as:

Your website: You can link your elevator screen content to your website using QR codes or URLs. This way, you can direct the viewers from the elevator screens to your website where they can learn more about your business or make a purchase.
Your social media: You can share your elevator screen content on your social media platforms using hashtags or mentions. This way, you can increase your social media presence and reach more potential customers.
Your email marketing: You can send personalized messages to the viewers who interact with your elevator screen content using email addresses or phone numbers. This way, you can follow up with them and nurture them into leads or customers.

What are the different models of elevator screen advertising?

There are different models of elevator screen advertising depending on the size, shape, location, and design of the screens inside elevators. Some of the common models are:

Wall-mounted screens: These are screens that are attached to the wall behind the door of an elevator. They have a large surface area and high visibility. They are suitable for displaying high-quality images and videos.
Ceiling-mounted screens: These are screens that are installed on the ceiling above an elevator door. They have a smaller surface area but higher resolution than wall-mounted screens. They are suitable for displaying high-definition images and videos.
Recessed screens: These are screens that are hidden behind an existing wall panel in an elevator lobby or corridor. They have a discreet appearance but high impact than wall-mounted screens. They are suitable for displaying eye-catching animations and interactive content.

What are the benefits of elevator screen advertising?

Elevator screen advertising has many benefits for businesses and brands who want to reach their target audience in an effective and memorable way. Some of the benefits are:

High exposure: Elevator screens have high exposure because they reach thousands of people every day who use elevators in various settings.
High engagement: Elevator screens have high engagement because they capture the attention of people who spend time in elevators while waiting for their destination.
High conversion: Elevator screens have high conversion because they influence people’s decision-making process by providing relevant information and compelling offers.
High return on investment: Elevator screen advertising has high return on investment because it costs less than other forms of outdoor advertising but generates more results.

How do you use elevator screen advertising?

There are different ways to use elevator screen advertising, depending on your goals and budget. Here are some tips to help you get started:

Define your target audience. Who are you trying to reach with your elevator ads? What are their demographics, interests, and behaviors? Knowing your audience will help you craft the right message and design for your ads.
Choose the right location. Elevator screens can be placed on digital screens in the elevator itself or outside the elevator in an office lobby. Another ad option involves the use of prints or decals that are applied to the wall or elevator door. Consider the visibility, accessibility, and cost of each option.
Create engaging content. Elevator ads should be short, catchy, and relevant to your audience. They should also stand out from the background and catch the attention of riders. You can use images, videos, animations, or text to convey your message. You can also use humor, emotion, or curiosity to spark interest.
Test and measure your results. Before launching your elevator ad campaign, you should test it with a small sample of your target audience to see how they respond. You can also use analytics tools to track the performance of your ads and measure their impact on awareness, recall, action, and conversion.

Elevator screen advertising can be a powerful way to promote your brand, product, or service in a busy and convenient location.

Some examples of successful elevator screen ads are:

Maxwell House: Wake Up. This ad shows a man waking up from a nightmare and finding himself in a dark and scary elevator. He then sees a bright light and hears the voice of Maxwell House, inviting him to enjoy their coffee. The ad is designed to create a sense of urgency and excitement for the viewers, as well as to associate Maxwell House with happiness and energy.
Divorce Lift. This ad is for a law firm in Germany that specializes in divorce cases. The ad shows a woman entering an elevator with her husband, who looks unhappy and bored. She then presses a button that says “Divorce”, and the elevator doors open to reveal a courtroom full of lawyers, judges, and reporters. The ad is meant to shock and surprise the viewers, as well as to convey the seriousness and complexity of divorce.
Domino’s Pizza. This ad shows a man ordering pizza from his smartphone while waiting for the elevator. He then receives a notification that his pizza has arrived, and he runs out of the elevator with his phone in his hand. The ad is intended to demonstrate how fast and convenient Domino’s Pizza can deliver pizza to customers.
Ford Escape 4×4. This ad shows a man driving an SUV on a snowy road, while enjoying the view of the mountains and trees. He then stops at a gas station, where he sees another SUV with the logo of Ford Escape 4×4 on it. He then gets out of his car and approaches the other driver, who turns out to be his friend. The ad is aimed at showcasing the features and benefits of Ford Escape 4×4, such as its performance, comfort, and reliability.

About Axle Systems Qatar

Axle Systems is a leading distributor and system integrator of elevator screen advertising in Qatar. They offer a range of LED display screens that are suitable for indoor and outdoor applications. They also provide audio visual solutions, security systems, and queue management systems for various businesses and organizations in Qatar. Some of the benefits of choosing Axle Systems are:

They have a team of experienced and qualified engineers, technicians, and consultants who can design, install, maintain, and support your elevator screen advertising needs.
They have a wide network of partners and suppliers who can provide you with the best quality products and services at competitive prices.
They have a proven track record of delivering successful projects for clients across different sectors such as hospitality, retail, education, healthcare, and entertainment.
They have a customer-centric approach that focuses on understanding your requirements, expectations, and budget. They offer customized solutions that suit your specific needs and goals.

If you are interested in learning more about Axle Systems and their elevator screen advertising services, you can visit their website www.axlesys.com or contact them at 44682391 or email them at [email protected].

Common FAQ about elevator screen advertising

What is elevator screen advertising? Elevator screen advertising is a form of out-of-home advertising that involves displaying advertisements on screens or panels inside elevators. It is a unique and effective way to reach a captive audience that is receptive to messaging while in a confined space.
How does elevator screen advertising work? Elevator screen advertising works by displaying advertisements on screens or panels inside elevators. Advertisements can be in the form of static images, videos, or interactive experiences. Elevator screen advertising is typically purchased as part of a larger out-of-home advertising campaign and can be targeted to specific geographic locations, demographics, or times of day.
Who can use elevator screen advertising? Elevator screen advertising can be used by a wide range of businesses and organizations, regardless of their size, industry, or niche. Whether you are a B2B brand looking to connect with other businesses, or a B2C brand looking to reach consumers, elevator screen advertising can help you achieve your advertising goals. In particular, elevator screen advertising is especially effective for businesses looking to reach a specific audience in a particular location.
What are the benefits of elevator screen advertising? Elevator screen advertising offers businesses a unique opportunity to reach a captive audience that is receptive to messaging. According to a study by the Out-of-Home Advertising Association of America, elevator screen advertising has an average dwell time of 30-60 seconds, giving businesses ample time to effectively convey their messaging and make a lasting impression on viewers. This makes elevator screen advertising an effective way to create brand awareness and increase engagement with your target audience while providing a memorable and impactful advertising experience.
What are some tips for creating engaging elevator screen ads? Some tips for creating engaging elevator screen ads are:
- Define your target audience. Who are you trying to reach with your elevator ads? What are their demographics, interests, and behaviors? Knowing your audience will help you craft the right message and design for your ads.
- Choose the right location. Elevator screens can be placed on digital screens in the elevator itself or outside the elevator in an office lobby. Another ad option involves the use of prints or decals that are applied to the wall or elevator door. Consider the visibility, accessibility, and cost of each option.
- Create engaging content. Elevator ads should be short, catchy, and relevant to your audience. They should also stand out from the background and catch the attention of riders. You can use images, videos, animations, or text to convey your message. You can also use humor, emotion, or curiosity to spark interest.
- Test and measure your results. Before launching your elevator ad campaign, you should test it with a small sample of your target audience to see how they respond. You can also use analytics tools to track the performance of your ads and measure their impact on awareness, recall, action, and conversion.