Sensormatic ShopperTrak: The Ultimate Solution for Retail Traffic Insights

If you are a retailer or a shopping center owner, you know how important it is to understand your customers’ behavior, preferences, and patterns. You want to deliver the best shopping experience possible, while optimizing your operations, marketing, and profitability. But how can you achieve this without reliable and accurate data?

That’s where Sensormatic ShopperTrak comes in. Sensormatic ShopperTrak is a suite of solutions that provides retail traffic insights and analytics to help you make smarter decisions and improve your performance. Sensormatic ShopperTrak is part of the Sensormatic IQ operating platform, which offers a comprehensive range of solutions for loss prevention, inventory intelligence, shopper insights, and analytics.

What are Sensormatic ShopperTrak?

Sensormatic ShopperTrak are solutions that use advanced sensors and software to capture, analyze, and report on shopper traffic data. Sensormatic ShopperTrak can help you measure and understand:

How many shoppers visit your stores or shopping centers
When are the peak and off-peak times of the day, week, month, or year
How long shoppers stay in your stores or shopping centers
How shoppers move around your stores or shopping centers
How shoppers interact with your displays, products, or promotions
How your traffic trends compare to the market or your competitors

How does Sensormatic ShopperTrak work?

Sensormatic ShopperTrak works by installing sensors at strategic locations in your stores or shopping centers. These sensors can be either:

Video-based: These sensors use cameras to capture images of shoppers and count them using computer vision algorithms. They can also provide demographic information such as age and gender.
Thermal-based: These sensors use infrared technology to detect the heat emitted by shoppers and count them using thermal imaging algorithms. They are ideal for locations where privacy is a concern or where lighting conditions are challenging.
Stereo-based: These sensors use two cameras to create a 3D image of shoppers and count them using stereo vision algorithms. They can also provide height information and distinguish between adults and children.

The data collected by the sensors is then transmitted to the cloud, where it is processed and analyzed by the ShopperTrak Analytics software. The software generates customized reports and dashboards that you can access online or via mobile devices. You can also integrate the data with other sources such as sales, inventory, or loyalty programs to gain deeper insights.

What are the different models of Sensormatic ShopperTrak?

Sensormatic ShopperTrak offers different models of solutions depending on your needs and objectives. Some of the models are:

Traffic Insights: This model provides basic traffic data such as counts, conversion rates, dwell times, and visit frequency. It helps you optimize your labor, store layout, and merchandising strategies.
Market Intelligence: This model provides benchmarking data that allows you to compare your traffic performance with the rest of the market by geography or sub-vertical. It helps you identify opportunities and threats in your competitive landscape.
Path Intelligence: This model provides advanced traffic data such as flow patterns, zone analysis, heat maps, and attraction rates. It helps you understand how shoppers navigate your stores or shopping centers and how they engage with your displays, products, or promotions.
Occupancy Management: This model provides real-time occupancy data that helps you comply with social distancing regulations and ensure safety for your shoppers and staff. It also helps you manage queues and optimize staffing levels.
ShopperTrak Retail Analytics Suite: This is the most comprehensive model that integrates your traffic data with other sources such as sales, labor, inventory, and marketing. You can use this model to get a holistic view of your retail performance and identify the drivers and inhibitors of your sales.
ShopperTrak Shopping Center Solutions: This is a specialized model for shopping center owners and managers. You can use this model to monitor and optimize the traffic patterns, tenant mix, leasing models, and marketing strategies of your shopping center.

Why choose Sensormatic ShopperTrak?

Sensormatic ShopperTrak is the leading provider of retail traffic insights and analytics in the world. With over 25 years of experience and expertise, Sensormatic ShopperTrak has:

A global network of over 1.5 million sensors installed in more than 100 countries
A database of over 40 billion shopper visits per year
A dedicated team of customer success managers and retail consultants who help you maximize the value of your data
A continuous innovation process that incorporates customer feedback and market trends

Sensormatic ShopperTrak can help you achieve your business goals by providing data-driven insights that enable you to:

Increase sales and profitability by improving conversion rates, basket sizes, and customer loyalty
Enhance customer experience by delivering personalized offers, recommendations, and services
Optimize operations by aligning labor, inventory, and marketing with traffic patterns
Reduce costs by eliminating waste, inefficiency, and shrinkage

How to contact Axle Systems for distributor of Sensormatic ShopperTrak in Qatar?

If you are interested in implementing Sensormatic ShopperTrak solutions in your stores or shopping centers in Qatar, you can contact Axle Systems, the authorized distributor of Sensormatic products in Qatar.

Axle Systems is a leading provider of security, automation, and IT solutions in Qatar. They have a team of qualified and experienced professionals who can help you design, install, and maintain Sensormatic ShopperTrak solutions according to your needs and budget.

You can contact Axle Systems by:

Visiting their website: www.axlesys.com
Calling their phone number: +974 4468 2391
Sending an email to: [email protected]

FAQs

Here are some common questions and answers about Sensormatic ShopperTrak:

Q: How accurate are Sensormatic ShopperTrak sensors? A: Sensormatic ShopperTrak sensors have an accuracy rate of over 95%, which is the highest in the industry. They use advanced algorithms and machine learning to filter out noise and ensure reliable counts.

Q: How secure is Sensormatic ShopperTrak data? A: Sensormatic ShopperTrak data is encrypted and stored in the cloud using Amazon Web Services (AWS), which is the most trusted and secure cloud platform in the world. Sensormatic ShopperTrak complies with all applicable data protection laws and regulations, such as GDPR and CCPA.

Q: How much does Sensormatic ShopperTrak cost? A: Sensormatic ShopperTrak offers flexible pricing plans based on your needs and objectives. You can choose from different models, sensor types, and data packages. You can also opt for a subscription or a one-time payment. To get a quote, please contact Axle Systems for more details.

Q: How much do Sensormatic ShopperTrak devices and software cost?

A: The cost of Sensormatic ShopperTrak devices and software depends on the model, the number of sensors, the size of the retail space, and the level of customization. You can contact Axle Systems for a free consultation and quotation.